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The Boy Kings: A Journey into the Heart of the Social Network, by Katherine Losse
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Kate Losse was a grad school refugee when she joined Facebook as employee #51 in 2005. Hired to answer user questions such as "What is a poke?" and "Why can't I access my ex-girlfriend's profile?" her early days at the company were characterized by a sense of camaraderie, promise, and ambition: Here was a group of scrappy young upstarts on a mission to rock Silicon Valley and change the world.
Over time, this sense of mission became so intense that working for Facebook felt like more than just a job; it implied a wholehearted dedication to "the cause." Employees were incentivized to live within one mile of the office, summers were spent carousing at the company pool house, and female employees were told to wear T-shirts with founder Mark Zuckerberg's profile picture on his birthday. Losse started to wonder what this new medium meant for real-life relationships: Would Facebook improve our social interactions? Or would we all just adapt our behavior to the habits and rules of these brilliant but socially awkward Internet savants who have become today's youngest power players? Increasingly skeptical, Losse graduated from customer service to the internationalization team--tasked with rolling out Facebook to the rest of the world-- finally landing a seat right outside Zuckerberg's office as his personal ghostwriter, the voice of the boy king.
This book takes us for the first time into the heart of this fast-growing information empire, inviting us to high-level meetings with Zuckerberg; lifting the veil on long nights of relentless hacking and trolling; taking us behind the scenes of raucous company parties; and introducing us to the personalities, values, and secret ambitions of the floppy-haired boy wonders who are redefining the way we live, love, and work. By revealing here what's really driving both the business and the culture of the social network, Losse answers the biggest question of all: What kind of world is Facebook trying to build, and is it the world we want to live in?
***
"Logging on to Facebook that first day, in retrospect, was the second, and to date the last, time that any technology has captured my imagination. The first was when Apple advertised the first laptop, the PowerBook, in the 1990s--with the words, 'What's on your PowerBook?'
"'World domination, ' my teenaged self- answered instinctively. That's what these devices were made for, I thought: so small and yet so powerful, so capable of linking quickly to and between everything else in the world. From the laptop, I could write and distribute information faster than ever before. It was intoxicating to imagine, and Facebook's sudden, faithful rendering in 2004 of the physical world into the virtual felt the same. What could you do, now that you could see and connect to everyone and everything, instantly?
"But what, also, could be diminished by such quick access? In the realm of ideas, it seemed easy: Who wouldn't want to distribute and discuss ideas widely? However, in the realm of the personal, it seemed more complicated. What was the benefit of doing everything in public? Is information itself neutral, or do different types of information have different values, different levels of expectation of privacy, different implications for distribution and consumption? Should all information be shared equally quickly and without regard to my relationship to it? And, finally, and most important, as we ask whenever we begin a new relationship with anything, would this be good for me?"
"-- From the Introduction "
- Sales Rank: #354571 in Books
- Published on: 2014-10-18
- Released on: 2014-10-18
- Original language: English
- Number of items: 1
- Dimensions: 8.44" h x .80" w x 5.50" l, .0 pounds
- Binding: Paperback
- 256 pages
Review
"In her dark, hypnotic memoir of working at Facebook during its rising years, Katherine Losse tests Mark Zuckerberg's dogmatic belief in transparency's inherent good by removing the privacy controls on his own life. The result is a reluctantly Machiavellian guidebook to Silicon Valley -- and a strong endorsement for maintaining a separate social life rather than a fully public "pics or it didn't happen" one." --"The Daily"
In her dark, hypnotic memoir of working at Facebook during its rising years, Katherine Losse tests Mark Zuckerberg s dogmatic belief in transparency s inherent good by removing the privacy controls on his own life. The result is a reluctantly Machiavellian guidebook to Silicon Valley and a strong endorsement for maintaining a separate social life rather than a fully public pics or it didn t happen one." --"The Daily"
""The Boy Kings" needs a place on your summer reading list. Losse made me think twice about how I socialize with people, and how exactly that came to be--and it just might encourage you to hop offline and appreciate non-virtual reality." "--Glamour
"
About the Author
Katherine Losse was born in Phoenix, Arizona, and holds a master’s degree in English from Johns Hopkins University. She lives in Marfa, Texas.
Most helpful customer reviews
39 of 46 people found the following review helpful.
Not the tell-all it's portrayed as, but...
By Aphasia17
The media attempted to show this book as a tell-all about the culture of working for Facebook (which it does, to an extent) and seeing what really drives Mark Zuckerberg and makes him tick (which it doesn't). First and foremost, this book is about the adventures of Kate Losse and her journey up the ladder of Facebook, a story made all the more remarkable considering the male-dominated culture she worked in.
Losse takes us on a ride that begins with a Johns Hopkins graduate joining Facebook's customer-support team, through to her promotion to the Internationalization team, and shooting all the way up to being Zuckerberg's official ghostwriter. The story goes back and forth between reading like a description of her work culture and reading like a lengthy diary entry, as she goes from stories of AIM chats (using AIM at work was a requirement) and long hours into the night (as the engineers were often required when writing algorithms) to parties in Las Vegas and annual trips to the Coachella music festival.
Although the book is extremely well written, it is not particularly memorable and at times Losse's thoughts, although thought-provoking, become repetitive as she constantly questions whether Facebook is really bringing people together or turning the world into one big virtual reality. If you've seen the movie "The Social Network", then very little of the information presented here - about Facebook's work culture as well as Zuckerberg himself - will come as a surprise. That is the main criticism I have for the book - you don't learn much that you didn't already know or could guess at. The culture is very much like a frat house, with the guys often playing games like chess and beer-pong and sometimes sending erotic messages (usually in fun, but not always) to the female workers. Parties are a regular occurrence and the place in general seems as if it is, as Losse herself says, "trying to stay nineteen".
Some reviewers have said that Losse comes across as being bitter towards her co-workers and the work environment. I don't see that at all. She simply was a very different person to most of her co-workers, as she relied as much on the physicalities and realness of the outside world as much as the engineers relied on their computer screens and other forms of technology.
If you can borrow this book or read it on a friend's kindle, I'd say go for it. Otherwise, rest safely in the knowledge that you aren't missing out on an essential read about Facebook or Mark Zuckerberg.
42 of 50 people found the following review helpful.
Facebook and Philosophy
By Helene Ossipov
This is a thoughtful book about technology, our fetishization of it, and what that can mean in the long run. Clearly written by a person well-grounded in the humanities, this book explores the explosive growth of Facebook with its need for data and more data. The engineers are given free rein to come up with applications, such as photo and video, but never question why they are doing it or what the moral or ethical implications of it are. Users gleefully give over their private data to a company, they live their lives online and in public, but think little of it. Ms. Losse gives an example early on: at a party, she posed covered in a bearskin, doubled over with laughter as Mr. Zuckerberg points to her. The photo is posted on Facebook and the engineers are delighted that they can post the photo, since the app had just been developed; it's the technical achievement that is important, not what the photo is; it could have been a photo of a can of soup for all it mattered. But Ms. Losse considers how the photo could be (mis)interpreted by someone who doesn't know the context. This is not a tell-all; anyone looking for dirt won't find it here. She is grateful for the oppportunities she has had at the company and the financial security it has given her, but she begins to question the direction in which the company is going. The author wants us to consider that just because something can be done does not mean that it should be done. A very worthwhile read.
9 of 11 people found the following review helpful.
every privileged engineer should read The Boy Kings
By Amazon Customer
If you think the tech sector is a utopian meritocracy, you're way off. Kate Losse shares her experience as an early Facebook employee outside the sacred grove of the engineering department, where customer service and project management people, mostly women, are treated with a level of respect normally associated with office furniture. It was painful to read parts of this, because of some similarity in culture to where I work, and because it doesn't have a happy ending where any of the institutional problems are solved. This is real life, after all, not a carefully curated series of stream posts.
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