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Music Marketing: Press, Promotion, Distribution, and Retail, by Mike King
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(Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
- Sales Rank: #200693 in Books
- Published on: 2009-08-01
- Released on: 2009-08-01
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .57" w x 6.00" l, .80 pounds
- Binding: Paperback
- 224 pages
- Brand Name: King, Mike/ Feist, Jonathan (EDT) Mfg#: 9780876390986
- Shipping Weight: 0.80 lbs
- Manufacturer:
- Genre:
- All music products are properly licensed and guaranteed authentic.
About the Author
Mike King is a Hal Leonard author.
Most helpful customer reviews
22 of 25 people found the following review helpful.
Very informative book...
By Scott@detone8
I am going to start by saying that "Music Marketing: Press, Promotion, distribution, and Retail" by Mike King is a very informative book. The book lays out, in some detail, ways to achieve success in the music business through the various outlets available to bands these days. The book doesn't strongly emphasize any particular avenue or approach, but does give a fair amount of do's and don'ts that can really be helpful to bands trying to break through to the next level.
However, this book is not for the fly-by-night reader. I would venture to say that a typical band member picking up this book and trying to grasp the concepts in it, would be pretty hard pressed. Most of the stuff in this book seems to be designed from the perspective of a publicist, marketer, or music business insider. While this does work on many levels and gives some great insight into areas a band may never think of, the reading is more in-depth than I would have ever cared to endure when I was in a band. Even as a Marketing major, some of the concepts in this book are a little beyond my grasp.
The book has a heavy lean toward the Boston-area (which is where the book was published, incidentally.) It's not that big of a deal, but I mention it because the music scenes vary from one city to the next and a city-centric focus may be off-putting to some readers. The book also has a much heavier focus on bands that have already kind of established themselves and are trying to make it to the next level or get signed. So, I would caution brand new bands from picking this book up. Furthermore, many of the concepts in this book cost a lot of money with little focus on guerrilla tactics of marketing.
A band could get a few key components from this book, however. Since the book does provide press release examples, promotion examples, and insider interviews, a band could use this as a tool to help model their own marketing efforts. Another good thing about this book is that it provides a workshop exercise at the end of each chapter for a band to understand the concepts better and flesh out their marketing strategy.
This book is great for someone who wants to become a music marketer specifically or a publicist perhaps. For a band, however, it might be a little too much to handle while trying to flesh out the best music you can (because that is the most important part, even according to Mike King in his book.) Don't get me wrong - a band should probably know the stuff in this book as they progress - but, my advice with this book, if you are really interested in picking it up, is to give it to the person running your merchandise booth, to a friend that isn't in the band but wants to help out, or to a parent that would help. Give it to someone who really has the time to work on and understand the concepts in this book.
- Scott @ detone8.com
11 of 11 people found the following review helpful.
This is a great book, but keep in mind that it's not ...
By Kamraan Z. Gill
This is a great book, but keep in mind that it's not up-to-date anymore. The music business is rapidly changing such that the internet is more important than physical CDs. This book has a lot of great information on brick-and-mortar retail, but doesn't focus enough on or have the most current information on online marketing.
8 of 9 people found the following review helpful.
A pretty good read
By eggshen
Another book used in the Music Business courses taught at Berkelee School of Music. A decent primer and probably a solid textbook for those of you taking the class. These kinds of books I think are a necessity to the aspiring musician or music industry mind. Even those of you who have been invested in the industry can learn a lot from this one. Sometimes artists can gain a lot from the basic understanding of what all those 'behind the scenes' people are doing.
While its written as more of a basics run-down of the marketing side of the industry, I feel like the content is relevant to the DIY artist in general as it demystifies some of the more convoluted aspects of how a record goes from being written to being purchased (or at least heard)
I would recommend this to anyone wanting to learn more about the marketing side of music, as well as those other marketing professionals who may have something to gain from learning more about the music side.
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